Marketing Research and the New Product Failure Rate
| ISSN: |
0022-2429
|
|---|---|
| Topics: |
Economics
|
| URL: |
| _version_ | 1798293340515467264 |
|---|---|
| autor | Crawford, C. Merle |
| book_url | http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pao:&rft_dat=xri:pao:article:3142-1977-041-02-000010 |
| datenlieferant | nat_lic_papers |
| fussnote | Given: (1) today's sophisticated marketing research technology; (2) a high rate of new product failure; and (3) failure attributed primarily to mistakes marketing research should prevent. Why? This article offers nine possible explanations |
| hauptsatz | hsatz_simple |
| identnr | NLM022847669 |
| iqvoc_descriptor_title | iqvoc_00000150:Marketing |
| issn | 0022-2429 |
| journal_name | Journal of marketing. |
| package_name | Periodicals Archive Online (PAO) |
| publikationsjahr_anzeige | 1977 |
| publikationsjahr_facette | 1977 |
| publikationsjahr_intervall | 8024:1975-1979 |
| publikationsjahr_sort | 1977 |
| publikationsort | New York |
| publisher | Periodicals Archive Online (PAO) |
| reference | 41:2 (1977:Apr.) 51 |
| search_space | articles |
| shingle_author_1 | Crawford, C. Merle |
| shingle_author_2 | Crawford, C. Merle |
| shingle_author_3 | Crawford, C. Merle |
| shingle_author_4 | Crawford, C. Merle |
| shingle_catch_all_1 | Crawford, C. Merle Marketing Research and the New Product Failure Rate 0022-2429 00222429 Periodicals Archive Online (PAO) |
| shingle_catch_all_2 | Crawford, C. Merle Marketing Research and the New Product Failure Rate 0022-2429 00222429 Periodicals Archive Online (PAO) |
| shingle_catch_all_3 | Crawford, C. Merle Marketing Research and the New Product Failure Rate 0022-2429 00222429 Periodicals Archive Online (PAO) |
| shingle_catch_all_4 | Crawford, C. Merle Marketing Research and the New Product Failure Rate 0022-2429 00222429 Periodicals Archive Online (PAO) |
| shingle_title_1 | Marketing Research and the New Product Failure Rate |
| shingle_title_2 | Marketing Research and the New Product Failure Rate |
| shingle_title_3 | Marketing Research and the New Product Failure Rate |
| shingle_title_4 | Marketing Research and the New Product Failure Rate |
| sigel_instance_filter | geomar ipn albert |
| timestamp | 2024-05-06T09:02:51.939Z |
| titel | Marketing Research and the New Product Failure Rate |
| titel_suche | Marketing Research and the New Product Failure Rate Given: (1) today's sophisticated marketing research technology; (2) a high rate of new product failure; and (3) failure attributed primarily to mistakes marketing research should prevent. Why? This article offers nine possible explanations |
| topic | Q |
| uid | nat_lic_papers_NLM022847669 |