APA (7th ed.) Citation

Crawford, C. M. (1977). Marketing Research and the New Product Failure Rate. Periodicals Archive Online (PAO).

Chicago Style (17th ed.) Citation

Crawford, C. Merle. Marketing Research and the New Product Failure Rate. New York: Periodicals Archive Online (PAO), 1977.

MLA (9th ed.) Citation

Crawford, C. Merle. Marketing Research and the New Product Failure Rate. Periodicals Archive Online (PAO), 1977.

Warning: These citations may not always be 100% accurate.