Marketing Research and the New Product Failure Rate

Crawford, C. Merle

New York : Periodicals Archive Online (PAO)
Published 1977

ISSN:	0022-2429
Topics:	Economics
URL:	http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pao:&rft_dat=xri:pao:article:3142-1977-041-02-000010