Generalizability Theory: A Comprehensive Method for Assessing and Improving the Dependability of Marketing Measures

Rentz, Joseph O.

Chicago : Periodicals Archive Online (PAO)
Published 1987

ISSN:	0022-2437
Topics:	Economics
URL:	http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pao:&rft_dat=xri:pao:article:b178-1987-024-01-000002