Using Information Processing Theory to Design Marketing Strategies

Tybout, Alice M. ; Calder, Bobby J. ; Sternthal, Brian

Chicago : Periodicals Archive Online (PAO)
Published 1981

ISSN:	0022-2437
Topics:	Economics
URL:	http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pao:&rft_dat=xri:pao:article:b178-1981-018-01-000007