APA (7th ed.) Citation

Mccracken, J. C., & Macklin, M. C. (1998). The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods. Springer.

Chicago Style (17th ed.) Citation

Mccracken, J. Colleen, and M. Carole Macklin. The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods. Springer, 1998.

MLA (9th ed.) Citation

Mccracken, J. Colleen, and M. Carole Macklin. The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods. Springer, 1998.